Gia Hadfield
I’m passionate about building authentic connections through brand strategy and social media. With a history of driving engagement and crafting compelling narratives, I translate insights into impactful strategies that elevate brand presence and to help ensure lasting success.
Work Experience
Found Brand Agency
April 2023 -- Present
Marketing Specialist
Client Strategy Support: Provided comprehensive client strategy support by conducting in-depth market research, competitor analysis, and audience segmentation. Delivered actionable insights that refined brand positioning, optimized social media strategies, and improved campaign performance, ensuring alignment with client goals and industry trends.
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Brand Expansion Opportunities: Uncovered growth opportunities through market research and trend analysis, providing actionable insights that informed strategic business development and expansion into new markets.
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Social Media Management: Boosted agency visibility and engagement by managing LinkedIn for company and leadership accounts. Developed and scheduled strategic content, collaborated with design, and engaged followers to drive interactions and brand awareness.
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Quarterly Newsletter: Increased audience engagement by leading the creation and distribution of a quarterly newsletter on LinkedIn and email, delivering industry insights and narratives that reinforced Found’s culture and expertise.
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Case Studies and Portfolio Curation: Strengthened the agency’s portfolio by crafting compelling case studies based onstakeholder interviews, showcasing project outcomes and strategic value.
Samaná Soul
May -- Aug 2022
Social Media Manager
Drove a significant increase in Samanà Soul’s Instagram engagement and event attendance by designing a distinctive brand package and executing a targeted social media strategy.
Curated a visually cohesive Instagram feed and optimized content based on KPIs and trends, resulting in a stronger community presence and deeper audience connections.
Pilates on Pointe
May -- Aug 2022
Social Media Manager
Transformed brand presence and boosted community engagement by implementing a strategic social media plan and content strategyfollowing an in-depth Instagram audit.
Developed a cohesive brand design, resulting in stronger connections with the target audience andincreased overall visibility.
Education
Royal Holloway University of London
BSc – 1 st Class Honors Degree, Management with Marketing
International Future Leaders Scholarship Recipient
Sage Journals Case Study Publication: examining Brandy Melville focusing on business ethics and corporate social media usage.
Languages
Volunteer Experience
English - Native
Spanish - Conversational
President of a local environmental club​
Founder of Business Creatives Collective